Creative Lab Copywriter

Date Posted: 30+ hari yang lalu

Job Description

Scope of Work

Develop, implement, and hold the quality line of the verbal angles of brand identity, storytelling, and communication. Furthermore, he/she will advocate the importance of humanizing digital products through word and languages for promos and campaigns, In addition, he/she needs to demonstrate strong interpersonal, prioritization, and stakeholder management skills in collaborating with product marketing team, visual designers, content team, and various other roles.

Main Areas

  • Ability to zoom in and out of various campaign tasks, ensuring that the quality of work for all ongoing projects are optimal and represent the brand's tone of voice
  • Act as project PIC along with Visual Communication Designer to oversee towards project completion.
  • Demonstrate stakeholder management skills in partnering with internal stakeholders to develop high quality creative solutions that meet overall business objectives and goals.

Creative Development

  • As a part of Creative Lab team, Copywriter will be responsible for contributing ideas in ideation stage, providing any copies needed for campaign deliverables
  • As individuals, the copywriter is responsible for crafting creative and engaging copies for various channels align with the Traveloka brand identity and language style
  • Develop creative strategy for 360 campaign based on data and insights and create the Big Idea deck to be presented to the stakeholders
  • Be a thought partner for product marketing team, content team, display team, and other channel managers. Collaborate closely with production team, brand identity team, external parties to make sure campaign process run smoothly


  • Bachelor's degree in marketing, communications, journalism, business or any relevant field
  • Min. 3 years experience of producing direct copy to customers from travel, lifestyle or e-commerce background
  • Excellent copywriting and editing skills (in English and Bahasa Indonesia), with a keen eye for detail
  • Willingness to quickly learn, adapt, and work in a fast-paced & high demanding environment with minimum supervision
  • Strong verbal communication skill to ensure a seamless cross-functional collaboration across internal team
  • Solid time management skill to ensure all projects deadlines are completed on time
  • Critical thinker with great problem solving skill
  • Demonstrate a positive attitude in a professional team environment

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