IM Marketing CRM Analyst

Date Posted: 19 hari yang lalu

Job Description

Résumé du poste

Architect the customer journey, by overseeing acquisition and merging disparate audience data sets across multiple platforms. Also to accelerate sales conversion with Retention management.

Rôle et Responsabilités

As a data-driven marketing specialist for CRM, this role will play a primary role in activating, managing, tracking and analyzing customer data to:

  • Better architect the customer journey, by overseeing acquisition and merging disparate audience data sets across multiple platforms
  • Create and manage multi-channel audience segmentation and make recommendation to deliver the best customer experience throughout their path to purchase
  • Design customer experience by creating strategic deployment and optimization plan on multiple channels and platforms
  • Analyze integrated audience data (from 1st, 2nd and 3rd party) to identify insights that support business decision and initiatives
  • Accelerate sales conversion with Retention management

Skills and Qualifications

  • Work as Audience manager and Data Analyst all at once
  • Closely collaborate with product managers, data science team, and Marcom team to develop interactive, data-driven campaign
  • Process, cleanse, and verify the integrity of data used for analysis and performing campaigns
  • Create segmentation strategy especially for CRM and Paid Media usage
  • Continually maintain and improve audience data quality; identify and manage new data-management process from multi data sources
  • Help defining and managing the advance analytics framework and reporting infrastructure for marketing and media
  • Assist the day-to-day data analytics operations such as building and maintaining dashboards to track key performance metrics, i.e: Leads, Conversion Rates and Sales Contribution

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