About the Role
If you’re looking to be a part of a high-functioning, dynamic team whose efforts directly impact our user base, this may be the role for you. As our Consumer Engagement Executive for the Lampung Region team, you’ll take the wheel in hacking consumer growth for Gojek. You’ll take the time to deeply understand our consumers’ preferences and concerns, then create consumer segmentation and experimentation programs that fit each segments’ needs. Working closely with the Regional Sales Manager and District Operation Manager you’ll get to drive the innovation process of removing daily frictions from our consumers’ lives through tech-based solutions, delivering a real social impact along the way.
What You Will Do
Support District Head/Branch Manager in driving consumer engagement (CE) through visibility and partnership initiatives; deliver POI domination and POS merchants branding according to the standard package; ensure the District achieves the stipulated order and active user targets
Manage all day-to-day marketing execution activities related to CE plans from all districts & branches (i.e. contract, PO, invoice)
Ensure all consumer engagement activities in districts & branches, as well as standard package and local initiatives, follow the same accuracy, completeness, and timeliness standards
Supervise external vendors/daily workers in executing merchant branding and POI domination regularly
Deliver district executions and targets by executing events, exhibits, and other activities with the internal team
Develop and execute integrated digital marketing strategies with clear metrics
Establish the integrated communications plan and ensure consistency of messaging and brand communications
Work closely with the sales, government relations, and operations team
What You Will Need
At least 2 years of experience in Marketing, specifically in ATL, BTL, and Digital Marketing
Strong analytical, problem solving, and structured thinking capabilities in order to scale user base
Excellent data analytic skills to generate qualitative and quantitative insights from various data sources and formulate CE strategies
Strong team management skills in order to transfer knowledge and mentor junior team members
Ability to easily adapt to change and work within an ambiguous, fast-paced environment
Strong prioritization, organization, and time management skills in order to handle multiple projects for the Regional team
About the Team
Our Regional Consumer Engagement team, a sub-pod of the Regional Growth team, is a small but mighty group based in Medan Indonesia. Working alongside the Business Analytics, Sales, and Operations teams, we are in charge of analyzing the data we collect on our customer’s preferences and behaviors in order to better cater our products and services to their needs.
For instance, since 2020, we’ve noticed that our customer’s behavior patterns have shifted predominantly towards food transactions, most likely because they are now ordering for their families keeping safe from COVID-19 at home. Additionally, they’re willing to spend more on GoPulsa and GoTagihan for internet needs, but are still willing to make a trip to the mall for necessities. Therefore, our team rolled out a promotion (we call it a “mission”) where one food transaction on GoFood would give them a free GoPulsa coupon, injected a promo code in POI malls, as well.
In the past, our team has worked on projects surrounding offline marketing, including POI branding, local events, and amplifying HQ campaigns. Currently, amidst the pandemic, we’re focusing a large part of our efforts on the digital marketing space, rolling out online campaigns, missions like the one explained above, various subscription offers, and more user treatments that generate demand.
Off hours, you’d probably find us battling it out in a video game, or engrossed in a Netflix drama. Working from home has been a strange time for a lot of us, so our team has been taking time on our calls to trade advice on the best ways to keep sane with this new work set up. We’re made up of yoga enthusiasts, food lovers, and movie fanatics. Once COVID subsides, we’re excited to travel freely through our city to try new food places again.
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